Thursday, September 16, 2010

A Different Kind of Story

Dentsu London created an amazing project using 3D modeling, photography, and an iPad. The video does a better job explaining the project than I can with words, but it's an interesting way to tell a story using LCD screens as a medium to paint light into real spaces. Check it out:

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


  1. Amazing indeed! I love the emphasis on temporality. The story is told, displayed, hangs on the moment, and then is gone. Refreshing lack of interest in permanence as the interactions between LED projection and space unfold!

    Thanks for posting this video!

  2. It's amazing how this doesn't convert singular moments into a moving image, but takes those singular moments of time and stretches them out into significant lengths of time, freezes those spans of time, then animates those into a moving image, thus illuminating that actual stop motion isn't working with singular moments, but exceptionally short lengths of time.